Bruce and Beth White, Founders of Brush Creek Ranch
Our Founders
Bruce & Beth White
In 2008, Brush Creek Ranch was acquired by Bruce and Beth White. Bruce is the founder of White Lodging, one of the most respected names in the hotel industry and operator of award-winning premium hotels across the country.
Brush Creek Ranch is the culmination of the White family’s extensive hospitality experience, continuous dedication to philanthropy, and unabashed passion for the sustainability of authentic western heritage.
Their vision unfolds as a refined 30,000-acre getaway that strikes a perfect balance between active outdoor recreation, shared experiences, and preservation of the land and its history.
After Bruce’s passing in 2023, Beth White and her family continue his passion for the Ranch, committing to restoring historic buildings, cultivating grazing pastures, and maintaining the natural ecosystem. Bruce’s legacy will carry on the rich traditions of ranching, hospitality, and environmental stewardship.
Brush Creek Ranch is the culmination of the White family’s extensive hospitality experience, continuous dedication to philanthropy, and unabashed passion for the sustainability of authentic western heritage.
Their vision unfolds as a refined 30,000-acre getaway that strikes a perfect balance between active outdoor recreation, shared experiences, and preservation of the land and its history.
After Bruce’s passing in 2023, Beth White and her family continue his passion for the Ranch, committing to restoring historic buildings, cultivating grazing pastures, and maintaining the natural ecosystem. Bruce’s legacy will carry on the rich traditions of ranching, hospitality, and environmental stewardship.
Learn More About the White Family
Forty years ago, Bruce White founded White Lodging in 1985 in Northwest Indiana with a single hotel and built the company into one of the largest and most respected hospitality companies in the United States.
Hospitalitarian: Bruce White’s Legacy documents and shares the stories and values-based leadership that built White Lodging from a small hospitality company into a player on a national scale.
About the memoir: As one of Marriott’s first franchisees, Bruce built a highly successful and widely respected hospitality company. From roadside hotels to some of the largest and most experiential urban hotels in the United States, White’s visionary leadership led to the development of over 200 hotels and 60 independently branded restaurants across the country. He inspired hospitality entrepreneurs and introduced groundbreaking concepts such as the first dual- and tri-brand hotels. Bruce’s relentless pursuit of excellence and willingness to challenge conventional thinking set new industry standards, leaving behind a legacy of innovation, entrepreneurship, and a life well-lived."
Hospitalitarian, published by Spectrum Creative, is now available on most online platforms, including Amazon. The memoir features a foreword by hospitality industry icon Chairman Emeritus of Marriott International J.W. ‘Bill’ Marriott, Jr., highlighting White’s profound impact on the industry.
A film version of the book, titled "Bruce: Begin with the End in Mind" and narrated by television host Mike Rowe, is in the works and expected to be available to the public Summer 2025.
Any income from the sale of the book or documentary distribution will be matched with donations to education initiatives from the White Family foundations.
Hospitalitarian, published by Spectrum Creative, is now available on most online platforms, including Amazon. The memoir features a foreword by hospitality industry icon Chairman Emeritus of Marriott International J.W. ‘Bill’ Marriott, Jr., highlighting White’s profound impact on the industry.
A film version of the book, titled "Bruce: Begin with the End in Mind" and narrated by television host Mike Rowe, is in the works and expected to be available to the public Summer 2025.
Any income from the sale of the book or documentary distribution will be matched with donations to education initiatives from the White Family foundations.